Wow! So who would have though right! Facebook as a CRM tool (Customer Relationship Manager), what?
For all of you who do not know what a CRM is, here’s a little description:
A CRM is basically a computer system build as a strategy for managing a company’s interactions or relations with customers, clients and sales prospects. In other words you use technology to organize and automate business processes, for example sales, marketing, customer service and technical support. The purpose of a CRM is to find, attract, and win new clients, retain those which your business already has, re-gain old clients and reduce your business cost of marketing, and customer service.
A CRM system will add several advantages to a company such as:
- Decrease costs
- Decision support
- Business agility
Ok so this is very good right! Now how to use facebook as a CRM tool?
Well since the main goal of a CRM is to engage in to a deep long lasting relationship with your customer, what better system to use than a social network! You already have all the benefits such as:
Free profiles. – FREE usage, no payments, or maintenance, and you get to make the BUZZ for FREE. A CRM system would cost you around 1,500 dollars to implement, so you’re already saving money.
Contacting customers. – Since the main idea of facebook is to stay in contact with friends and each friend is a potential customer, then here you go! It’s an easy task. Additionally you have the option to view your friend friends, hint giving you the opportunity to gain more business and close more sales.
Communication. – Everyone has a wall were you can post messages right. Users are updating their profiles with basic daily routines; your business can promote events, share product information, offer discounts, and more. It is quick way to let everyone on your friend list know the up and coming news about your company. The goal is to always stay in touch with your customer so they can remember you when they need you.
Additionally there are many other things you can do such as polls, Facebook advertising, picture sharing and more. Note that if you were to have your own Facebook official business page you will have access to an admin view, where you can view the stats on your comments, and feedback percentage, helping you to make wise business decisions, regarding marketing, customer services, new product launches, and/or services specials, plus more.
So what we know is that a CRM is a system made to stay in contact with customers and new prospects, so why not use Facebook as a marketing and CRM tool? It has the same basic idea, it’s FREE and the results are amazing!!!
I’ve heard of friends that are already closing business deals and sales right on Facebook! Isn’t this beautiful!!! And what can I tell you about my business? I’m already closing sales through Facebook too!
So what are you waiting? Start racing on this fast and revolutionary freeway now!
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